Posted by dwells in DGWells.com, Podcasts | View Comments
‘Digital Marketing Zen’ Podcast #2 – Mobile Marketing with location based services, SMS, and QR codes
Here is show #2 where we talk about emerging mobile trends
Shownotes
0:21 Breaking news Skype for Iphone! Blackberry to get Skype supposedly in May.
1:57 Location Based Services and the mobile marketing implications.
2:23 Cab4me android app – Application on the phone that will dial a cab and direct that cab to your specific location.
3:50 Brands leveraging mobile applications as a self branded application. I.E. Smirnoff or Budweiser could brand an application like cab4me as a possible publicity stunt or just to extend the brands touchpoints.
4:55 Drop.io Number leave a message! 646-402-5686 x 31903 . Please call in and leave any comments or feedback and we might feature it on the show!
5:10 CompareEverywhere on Android. Fast moving consumer goods need to get on the barcode bandwagon.
6:27 SKU numbers as a identifier. Price matching is JUST the tip of the iceberg. Marketers are in the information game and this is just another way to easily get your idea out there.
7:20 Buy-it-later features on these items
7:45 Marketers can leverage other forms of media after the barcode scan like micro-site or video
8:25 Starbucks application . Starbucks already has a text mobile campiagn out via SMS but an application could be much more engaging. GPS based coupons.
9:40 Mobile coupon application based off services like yelp.
10:50 Using Monitter.com twitter service for local twitter searches. Lawton is using for the worsttofirst.org movement.
12:00 Using monitter.com for local customer service to snatch up competitors customers.
13:09 Tatango.com – New Free mass text messages. Local businesses could be using this technology for building up customer lists to send special offers to best customers.
14:27 Political campaigns that use mobile and use it right usually come out on top. Look at Obama’s list.
15:10 mobile phones as the third screen (TV and Computer being the 1st and 2nd)
15:55 Obama’s mobile campaign was the most sucessful in history.
16:20 Using mobile lists for events
16:44 Tatango is web based and can be used through texting to a short code
17:30 fake ending!
17:50 Worsttofirst.org Press Conference
18:24 QR codes – step above CSC (common short codes aka 76453) 
19:00 Qr codes hold over 300 times the information of a normal barcode
19:30 Automatic QR code programs launch people into your minisite or video or whereEVER!
20:11 QR codes in text
20:24 QR codes sent out as unique coupons or event entry devices
20:52 QR is big in Asia. Hasn’t made it big in the US due to mobile carriers stifling application development to squeeze every cent out of their customers.
Thanks for listening! Please let us hear your feedback! Post a comment or call our comment line at 
646-402-5686
x 31903
Related Posts :
[display_podcast] ShowNotes 1:00 Video marketing best practices 1:35 Tip 1 : use the metada ...
It has been a while since I have updated my blog and even longer since I have been throughly del ...
I recently came across a new firefox plug-in called WiseStamp. It is a tool that automatically i ...
