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Social Media ROI, Necessary … Not Evil

Eric Boggs and Adam Covati of ArgyleSocial.com discuss methods of measuring the impact and ROI of Social media.

Argyle Social is building a social media Analytics platform that is geared at helping people measure the ROI of Social Media Marketing.

Measuring Social Media ROI seems to be at the forefront of everyone’s minds these days. It is not an easy concept to grasp and the metrics are still in their infancy.

Eric and Adam give an interesting perspective on the topic.

Social Media ROI, Necessary… Not Evil from Socialize Your Cause on Vimeo.

 

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Digital Marketing Zen #17 – The Art and Science of Scaling Social Media

Maggie Fox, Founder and CEO of Social Media group, talks about earned media vs paid media vs owned media in the context of Social Media. The presentation entitled ” The art and science of scaling social media”.

Click through to the post to see the player. My shortcode here is still messed up =/

 

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Digital Marketing Zen #16 – Inbound Marketing with Rick Burnes

I recently ventured to my home town of St.Pete (Tampa Area) for the Social Fresh Conference. It was a fantastic line up of speakers and filled with great minds, who, think alike. I managed to snag some video and audio from the conference and this piece in particular I though was simply incredible. This show is from the presentation from Rick Burnes of Hubspot, entitled mapping the inbound marketing ecosystem. A lot of the presentation comes directed from the hubspot book inbound marketing. Its a great read and a must have for any marketer serious about owning the digital space.

He stresses the importance of taking a holistic approach when it comes to your overall online marketing efforts. He explains how Social media, seo, and content all fit together and play a key roll in the inbound marketing process. By leveraging these 3 aspects of digital marketing and piecing them together in the right way, it can have a huge impact on your business.

Hubspot definitely eats their own dog food (weird saying) and has an awesome blog over at blog.hubspot.com.  The runtime is around 50minutes or so but is a must for any digital marketer to listen to and digest.

 

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Digital Marketing Zen #15 – On Page SEO Optimization

In this episode of The Digital Marketing Zen Podcast, David Wells discusses various on page factors that you can easily change to influence your sites search engine rankings. It runs about 17 minutes long and has some neat little bits of information, that I hope you will enjoy. Please feel free to add your 2 cents in the comments below or call in and leave a message at the Digital Marketing Zen line (617) 299 -1232.

(click through to see the player. [ ] short code is messed up on my main page for some reason…. any ideas on that? =P)

 

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Shownotes

- See show #12 for SEO 101 with Robert Enriquez

- On page Optimization is very important and should be your second step after keyword research

- Its Niche, NOT “NITCH”

- Title Tags, H1, Alt tags, Image Title Tags, Bolding Links (<strong>)

- Content – If you are serious about SEO keep your content fresh. I recommend a post per week at LEAST. Make sure you use interal linking within your content.

- Google Analytics

- Google Webmaster tools

- XML Sitemap Maker

- Google may or may not shoot a missile at you.

- Different Sitemaps you can upload for blogs.

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Digital Marketing Zen #14 – Social Media Tools of the Trade

In this episode I talk about a couple of my favorite tools that I use on a daily basis to streamline many tedious, repetitive social media tasks. I also get into the business benefits of using foursquare as a free customer loyalty system for any brick and mortar business. Also a rant on how it spams my twitter streams.

Runtime about 16minutes

 

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Shownotes:

Hootsuite – All in one social media dashboard. Watch my tutorial on Hootsuite

Twitterfeed – feed RSS content to different social media outlets

Ping.fm – Aggregate updates for close to 60 social media networks at one time

Pixelpipe - I reference this as pixel bytes but its pipes… silly me. With this you can blast out audio/video/picture content to over 100 sites simultaneously.

FourSquare – Location based social network that has been gaining traction lately.

If you enjoyed the show make sure to subscribe over in itunes

Call in and leave you thoughts on the Digital Marketing Zen Hotline at (617) 299-1232 and I’ll put you in the show!

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Digital Marketing Zen #13 – SEO 101 with Robert Enriquez

In this episode of Digital Marketing Zen, I interview Robert Enriquez, Founder of Search Exchange (an internet marketing conference here in Charlotte). Robert is a master link builder and online reputation management expert and knows his SEO. You can Follow him @NC_SEO & @SearchExchange

We talk about where to get started if you are new to SEO (Search Engine Optimization), What tools to use for keyword research, advanced keyword research techniques using Google Adwords, and we take a look at the implications of real time search for SEO. Runtime 16min.

 

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Shownotes

3:20 First thing to do when starting SEO. Keyword Research!

3:48 Tools for Keyword research. Wordtracker.  Google Adwords Keyword tool.

4:20 Advanced Keyword research by running a google adwords campiagn to get accurate impressions.

5:15 Sign up for Google Webmaster Tools and Google Analytics and you receive a 100 dollar Google Adwords gift certificate.(So many Googles in that sentence!)

7:15 What is the biggest mistakes that most people make with SEO?

9:10 Implications of real time search on search engine optimization.

11:00 Link building tips from Robert : Merchant Circle, PRlog.org, Ezine Articles.

15:20 Search Exchange 3 day conference with Chris Brogan and Lee Oden Keynoting. May 17th 2010.

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Digital Marketing Zen #12 – Social Media Real Estate

In this Episode of Digital Marketing Zen, I cover the importance of staking your claim in usernames on various social media websites. Having a consistent username across the board is not only a must for branding purposes but also for the inherent SEO benefits that many web 2.0 sites. Give it a Listen!

P.S. I say its episode 13 in the show but its really episode 12… Someday I will learn how to count… someday….

Runtime 10 minutes

 

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Show notes

Usernamechecker – Check to see if your desired usernames are available.

Knowem – Name checking and sign up service. Great resource here.

Twitterfeed – Feed RSS into your twitter accounts

SEObook SEO toolbar – Seo tool for Firefox with robust features

Quirk search status plugin for FF

Please feel free to leave your comment below or call in to the Digital Marketing Zen hotline to leave audio comments. Audio comments are featured on the show! Use the Google Voice Widget to call in.

For More on Social Media Real Estate check out my post on Alter Imaging’s Blog

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Social Media CRM w/ Mike Sneider

Panel from #smbusinessforum (Social Media business Forum in Durham NC) w/ Mike Sneider talking about how to implement an overall strategy for your Social media customer relationship management solution.

Awesome data driven marketing content here. Runtime 35minutes. Subscribe over in Itunes if you want the podcast on the go.

 

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For the full timestamps of the talk head on over to Alter Imaging’s blog

Social Media CRM – Connecting your sales force to the social Web from Alter Imaging, Inc. on Vimeo.

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Best Practices for Business Blogging

Here is the panel from the Social Media Business Forum with Jeff Cohen, DJ Waldow, and Alison Bolen on “Business Blogging Best Practices.” It was a great panel and some very good tips, tricks, and how-to on how to get your blog working for your business.

 

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For the timestamps of the Video Please head on over to Alter Imaging’s Blog!

Runtime 51min.

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Lead Generation through Content Marketing – DMZ episode 8

This episode is from a couple months ago and I forgot to post it!

Lawton Chiles and I talk about lead generation through content marketing, specifically by making E-books or information products and also by creating Youtube videos. It is a short one with a runtime of 14minutes. Hope you enjoy it!

Subscribe to the show in Itunes

Runtime 14minutes

 

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Shownotes:

How content creates leads?

1. Increase your authority and credibility in your niche

2. SEO benefits of e-books

3. Hook them with free product

Online PDF editor and maker

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Barcamp Charlotte SEO Session with NC_SEO

I recently attended Barcamp Charlotte. It was an awesome experience and I only wish they had it more than once a year!

There were some absolutely amazing sessions, ranging from how to make balloon animals to social media to developing advanced iphone applications through the SDK (whatever that means!) One of my favorites was venturing down the rabbit hole with a local artist Jared. “Once you are in the rabbit hole you never want to leave.”

For those of you who missed it, I snagged a video of NC_SEO (Robert Enriquez) talking about how to get the other 9 listing on page one of Google. Some great SEO tips in here for online reputation management. Runtime 29minutes

Internet Marketing Training – SEO Google from Robert E on Vimeo.

Let me know your thoughts on BarCamp CLT in the comments!

Also since I know a lot of web devs were there and might be watching this… can someone give me a clue as to why my blog load time is slower than molasses?

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Digital Marketing Zen # 7 – Email Marketing Best practices & Tips

Runtime 24min

 

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In this episode David Wells and Lawton Chiles discuss some E-mail marketing best practices and 5 ways to increase relevancy in your campaigns.

Basic Email marketing best practices

On the Design side

-having text and html versions is a must

• Relying too heavily on images in HTML images can be problematic with renderability issues and the message is going to look bad/unreadable and first time openers are likely to delete/spam button you
• so the first email touchpoint/welcome email should have a clean design.

-You are going to want to check renderability across the 30+ email clients people use. The main ones being gmail, outlook, MSN hotmail, AOL mail, yahoo, and lotus notes. Professional tools to do this. This can also be done manually by your intern or something.

• The top 400pixels need to have the meat of your subject/call to action. Just imagine the top 400 pixels as your landing page. Needs to grab attention.
• Obviously provide link to view online. Try to grab txt/html/mobile preferences at sign up
• NEW! Including Social bookmarking/sharing buttons to facilitate sharing.
• One CLICK OPT OUT! Or you will get spammed

Copywriting for email

-Consistent/recognizable sender name

-optimize your subject line

Whether it is…. product lead, offer lead, brand lead…. depending on company this will differ

• • Deadlines to increase urgency
  • Offers
  • Different product features/benefits to see which resonate best with your audience
  • Different messaging types — emotional, intriguing, researched-based, newsy, and so on

Try and use the data you already have about your customer to keep the emails relevant.

IE don’t send me an email discount on the same digital camera I just bought!

Relevancy -

An e-mail is relevant when it is: