Eric Boggs and Adam Covati of ArgyleSocial.com discuss methods of measuring the impact and ROI of Social media.

Argyle Social is building a social media Analytics platform that is geared at helping people measure the ROI of Social Media Marketing.

Measuring Social Media ROI seems to be at the forefront of everyone’s minds these days. It is not an easy concept to grasp and the metrics are still in their infancy.

Eric and Adam give an interesting perspective on the topic.

Social Media ROI, Necessary… Not Evil from Socialize Your Cause on Vimeo.

Grab the Audio and Listen Later via Itunes

Other Social Media ROI Resources

For other Social Media ROI takes I would suggest checking out CSPenns take on Social Media ROI and Olivier Blanchard’s (@thebrandbuilder) blog . These guys are on the cutting edge of Social Media Analytics and I am following their input very closely.

Maggie Fox, Founder and CEO of Social Media group, talks about earned media vs paid media vs owned media in the context of Social Media. The presentation entitled ” The art and science of scaling social media”.

Click through to the post to see the player. My shortcode here is still messed up =/

The Art and Science of Scaling Social from Alter Imaging, Inc. on Vimeo.

ShowNotes

Earned is the PR and is the most credible

Paid is your mass advertising very expensive

Owned Media is the brands media outlets- the blogs-videos-photos .

Digg Social ads

Re-purposing Content for different platforms. It’s best to take the earned credible content to use

Content goes stale very quickly in social media channels. Refreshing content frequently is a must.

Testing your content against itself by using different headlines and different types of multimedia.

Sometimes traditional earned media does better than user generated content. So testing what works and what doesn’t is important!

I recently ventured to my home town of St.Pete (Tampa Area) for the Social Fresh Conference. It was a fantastic line up of speakers and filled with great minds, who, think alike. I managed to snag some video and audio from the conference and this piece in particular I though was simply incredible. This show is from the presentation from Rick Burnes of Hubspot, entitled mapping the inbound marketing ecosystem. A lot of the presentation comes directed from the hubspot book inbound marketing. Its a great read and a must have for any marketer serious about owning the digital space.

He stresses the importance of taking a holistic approach when it comes to your overall online marketing efforts. He explains how Social media, seo, and content all fit together and play a key roll in the inbound marketing process. By leveraging these 3 aspects of digital marketing and piecing them together in the right way, it can have a huge impact on your business.

Hubspot definitely eats their own dog food (weird saying) and has an awesome blog over at blog.hubspot.com.  The runtime is around 50minutes or so but is a must for any digital marketer to listen to and digest.

Mapping the inbound marketing ecosystem with Rick Burnes of Hubspot from David Wells on Vimeo.

In this episode of The Digital Marketing Zen Podcast, David Wells discusses various on page factors that you can easily change to influence your sites search engine rankings. It runs about 17 minutes long and has some neat little bits of information, that I hope you will enjoy. Please feel free to add your 2 cents in the comments below or call in and leave a message at the Digital Marketing Zen line (617) 299 -1232.

(click through to see the player. [ ] short code is messed up on my main page for some reason…. any ideas on that? =P)

Shownotes

- See show #12 for SEO 101 with Robert Enriquez

- On page Optimization is very important and should be your second step after keyword research

- Its Niche, NOT “NITCH”

- Title Tags, H1, Alt tags, Image Title Tags, Bolding Links (<strong>)

- Content – If you are serious about SEO keep your content fresh. I recommend a post per week at LEAST. Make sure you use interal linking within your content.

- Google Analytics

- Google Webmaster tools

- XML Sitemap Maker

- Google may or may not shoot a missile at you.

- Different Sitemaps you can upload for blogs.

In this episode I talk about a couple of my favorite tools that I use on a daily basis to streamline many tedious, repetitive social media tasks. I also get into the business benefits of using foursquare as a free customer loyalty system for any brick and mortar business. Also a rant on how it spams my twitter streams.

Runtime about 16minutes

Shownotes:

Hootsuite – All in one social media dashboard. Watch my tutorial on Hootsuite

Twitterfeed – feed RSS content to different social media outlets

Ping.fm – Aggregate updates for close to 60 social media networks at one time

Pixelpipe - I reference this as pixel bytes but its pipes… silly me. With this you can blast out audio/video/picture content to over 100 sites simultaneously.

FourSquare – Location based social network that has been gaining traction lately.

If you enjoyed the show make sure to subscribe over in itunes

Call in and leave you thoughts on the Digital Marketing Zen Hotline at (617) 299-1232 and I’ll put you in the show!

In this episode of Digital Marketing Zen, I interview Robert Enriquez, Founder of Search Exchange (an internet marketing conference here in Charlotte). Robert is a master link builder and online reputation management expert and knows his SEO. You can Follow him @NC_SEO & @SearchExchange

We talk about where to get started if you are new to SEO (Search Engine Optimization), What tools to use for keyword research, advanced keyword research techniques using Google Adwords, and we take a look at the implications of real time search for SEO. Runtime 16min.

Shownotes

3:20 First thing to do when starting SEO. Keyword Research!

3:48 Tools for Keyword research. Wordtracker.  Google Adwords Keyword tool.

4:20 Advanced Keyword research by running a google adwords campiagn to get accurate impressions.

5:15 Sign up for Google Webmaster Tools and Google Analytics and you receive a 100 dollar Google Adwords gift certificate.(So many Googles in that sentence!)

7:15 What is the biggest mistakes that most people make with SEO?

9:10 Implications of real time search on search engine optimization.

11:00 Link building tips from Robert : Merchant Circle, PRlog.org, Ezine Articles.

15:20 Search Exchange 3 day conference with Chris Brogan and Lee Oden Keynoting. May 17th 2010.

In this Episode of Digital Marketing Zen, I cover the importance of staking your claim in usernames on various social media websites. Having a consistent username across the board is not only a must for branding purposes but also for the inherent SEO benefits that many web 2.0 sites. Give it a Listen!

P.S. I say its episode 13 in the show but its really episode 12… Someday I will learn how to count… someday….

Runtime 10 minutes

Show notes

Usernamechecker – Check to see if your desired usernames are available.

Knowem – Name checking and sign up service. Great resource here.

Twitterfeed – Feed RSS into your twitter accounts

SEObook SEO toolbar – Seo tool for Firefox with robust features

Quirk search status plugin for FF

Please feel free to leave your comment below or call in to the Digital Marketing Zen hotline to leave audio comments. Audio comments are featured on the show! Use the Google Voice Widget to call in.

For More on Social Media Real Estate check out my post on Alter Imaging’s Blog

Panel from #smbusinessforum (Social Media business Forum in Durham NC) w/ Mike Sneider talking about how to implement an overall strategy for your Social media customer relationship management solution.

Awesome data driven marketing content here. Runtime 35minutes. Subscribe over in Itunes if you want the podcast on the go.

For the full timestamps of the talk head on over to Alter Imaging’s blog

Social Media CRM – Connecting your sales force to the social Web from Alter Imaging, Inc. on Vimeo.

Here is the panel from the Social Media Business Forum with Jeff Cohen, DJ Waldow, and Alison Bolen on “Business Blogging Best Practices.” It was a great panel and some very good tips, tricks, and how-to on how to get your blog working for your business.

For the timestamps of the Video Please head on over to Alter Imaging’s Blog!

Runtime 51min.

This episode is from a couple months ago and I forgot to post it!

Lawton Chiles and I talk about lead generation through content marketing, specifically by making E-books or information products and also by creating Youtube videos. It is a short one with a runtime of 14minutes. Hope you enjoy it!

Subscribe to the show in Itunes

Runtime 14minutes

Shownotes:

How content creates leads?

1. Increase your authority and credibility in your niche

2. SEO benefits of e-books

3. Hook them with free product

Online PDF editor and maker