Posted by dwells in Marketing, Podcasts | View Comments
Creative thoughts from… Well… a Creative!
Below is an audio commentary from our 1st speaker, Sarah Beth Hopton, the Florida State American Marketing Association meeting we had on September 8th, 2008.
(click the red play button below)
Sarah Beth is head creative director of the Florida Hospital Association here in Tallahassee. At the FHA she manages numerous hospital brands across Florida which can be a difficult task. SB is also president of the Tallahassee American Advertising Federation. Before becoming creative director at the FHA, she used to run and co-own her own agency here in town (studio ninetwenty) with her partner Nadia. Studio ninetwenty has since rebranded as Onyx.
- She highlights a lot of good pointers for succeeding as an intern like being a proactive problem solver and not someone who continually goes to their boss looking for “okay tell me what to do next”.
- The world of marketing and advertising requires a deeper understanding of how to go about problems. There are no cookie cutter, one size fits all answers. Each client is unique and therefore it is a necessity to be creative in your thinking strategies to best serve your client..
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