Digital Marketing Zen #16 – Inbound Marketing with Rick Burnes

I recently ventured to my home town of St.Pete (Tampa Area) for the Social Fresh Conference. It was a fantastic line up of speakers and filled with great minds, who, think alike. I managed to snag some video and audio from the conference and this piece in particular I though was simply incredible. This show is from the presentation from Rick Burnes of Hubspot, entitled mapping the inbound marketing ecosystem. A lot of the presentation comes directed from the hubspot book inbound marketing. Its a great read and a must have for any marketer serious about owning the digital space.

He stresses the importance of taking a holistic approach when it comes to your overall online marketing efforts. He explains how Social media, seo, and content all fit together and play a key roll in the inbound marketing process. By leveraging these 3 aspects of digital marketing and piecing them together in the right way, it can have a huge impact on your business.

Hubspot definitely eats their own dog food (weird saying) and has an awesome blog over at blog.hubspot.com.  The runtime is around 50minutes or so but is a must for any digital marketer to listen to and digest.

 

 Digital Marketing Zen #16 Mapping the inbound marketing ecosystem [50:01m]: Play Now | Play in Popup | Download (393)

Mapping the inbound marketing ecosystem with Rick Burnes of Hubspot from David Wells on Vimeo.

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