Digital Marketing Zen #17 – The Art and Science of Scaling Social Media

Maggie Fox, Founder and CEO of Social Media group, talks about earned media vs paid media vs owned media in the context of Social Media. The presentation entitled ” The art and science of scaling social media”.

Click through to the post to see the player. My shortcode here is still messed up =/

 

 Digital Marketing Zen #17 The Art and Science of Scaling Social Media [35:00m]: Play Now | Play in Popup | Download (345)

The Art and Science of Scaling Social from Alter Imaging, Inc. on Vimeo.

ShowNotes

Earned is the PR and is the most credible

Paid is your mass advertising very expensive

Owned Media is the brands media outlets- the blogs-videos-photos .

Digg Social ads

Re-purposing Content for different platforms. It’s best to take the earned credible content to use

Content goes stale very quickly in social media channels. Refreshing content frequently is a must.

Testing your content against itself by using different headlines and different types of multimedia.

Sometimes traditional earned media does better than user generated content. So testing what works and what doesn’t is important!

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