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Digital Marketing Zen Podcast #6: Interview with Julia Hix of the Zimmerman Agency on Social Media Planning
In this episode David interviews Julia Hix, social media planner/buyer of the Zimmerman Agency. They discuss various aspects of social media planning and how companies should (and are) taking note of the rising twitter movement.
Runtime: 19min
Shownotes
0:33 Julia will be the head of planning!
0:50 Buying social media
1:15 the assumption of free social media is false… WHAT?!
1:40 Seeding initial launches usually takes money
2:32 Soft launch to see if the campaign will go viral
3:10 more followers/members adds to the monkey see monkey do effect
3:55 Joining the conversation with twitter is a must
4:30 @airtran and @threadless great examples of corporate use of twitter
5:20 @DELL empowers their employers to tweet it up
6:10 Dangers of employees using twitter/blogs without corporate guidelines
6:50 Keep the twitter conversation conversational! Who would have thought
7:35 Tips on training clients on using social media
8:45 explaining the stratgey TK
9:36 Using Hootsuite for multiple twitter accounts and managing timed campaigns. However it lacks trackbacks
10:35 Nielsen products: buzz metrics and radiant six
11:11 Showing the numbers to clients!
12:08 Share of Voice as explained by Julia
13:05 Measuring sentiment with engagement
14:50 Domino’s PR disaster
15:25 Conversations are happening about every company! Monitor your web presence
17:11 Spammers will never die… unfortunately
18:00 Julia recommends Google Reader to aggregate your RSS feeds and these blogs:
18:30 MarketingVox.com
18:45 TechCrunch.com
18:55 Techmeme.com
19:30 Follow Julia @saysjulia
Thanks for listening! Please let us hear your feedback/Questions! Post a comment or call our comment line at 646-402-5686 x 31903
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