Posted by dwells in DGWells.com, Marketing, Social Media | View Comments
MashUps: Living in a Recombinant Culture
I found this video a long time ago but a recent conversation with a friend brought it up again. So I thought I’d share it with you.
Its a talk done by Faris Yakob over at Talent imitates, Genius Steals about A History of Recombinant Culture.
The main idea is that we live in a recombinate culture:
Recombinance is making something from other stuff, or recombining existing ideas into a new one. If you put this concept together with our culture implicitly talking about media and how we use it (and how we now MAKE it), you get a recent phenomenon commonly known as Consumer Created Content or Mash-ups.
The farther apart these two or more ideas are from each other usually make whatever the mash-up is more intriguing.
Really interesting stuff to think about. Here is the Video and Deck from his presentation:
Faris Yakob at Interesting New York from David Nottoli on Vimeo.
Marketing Take Away:
You don’t have to reinvent the wheel every time you are coming up with a creative solution. Sometimes it is a good idea to leverage some existing genius ideas and mash them up.
Also don’t be afraid to give your consumers the tools/power to get involved in the recombinant mash-up process. They may surprise you!
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