Posted by dwells in Marketing, Social Media | View Comments
Qassam Count: Leveraging Facebook and Twitter in a new way
During the recent Israel and Gaza conflict I saw an interesting use of social media that deserves mention.
QassamCount, a nonprofit org set up to supply updates about rocket attacks from Gaza into Israel, leveraged both Twitter and Facebook to spread there message out.
This was done by people opting in to donate their Facebook status and tweets to read the constantly updated missile reports.
This is the first time that I have seen these two mediums leveraged in such a way that instead of blasting out your own messages through your portals that you invoke the masses to adopt your cause and help spread the message.
(However bias the reporting is not the important part. I am skeptical of all news!)
What is important is how this tactic can be leveraged by multiple other not-for-profit organizations for time sensitive campaigns/events.
This is a very ingenious use of these two social networks and I thought they deserved an honorable mention
Kudos! Qassam Count
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