Comments on: The ROI of Social Media http://www.digitalmarketingzen.com/roi-social-media/ Digital Marketing Zen is a podcast by @davidwells. We will help you steer through the new emerging digital marketing landscape! Tue, 20 Jul 2010 14:24:14 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Savita Bisht http://www.digitalmarketingzen.com/roi-social-media/comment-page-1/#comment-1459 Savita Bisht Thu, 29 Apr 2010 12:24:01 +0000 http://www.digitalmarketingzen.com/?p=944#comment-1459 Good article and interesting video. keep write on this. Thanks. Good article and interesting video. keep write on this. Thanks.

]]> By: AmiV2 http://www.digitalmarketingzen.com/roi-social-media/comment-page-1/#comment-1444 AmiV2 Wed, 24 Mar 2010 18:40:58 +0000 http://www.digitalmarketingzen.com/?p=944#comment-1444 As used to be said about advertising: 1/2 of all advertising is a waste, I just don't know which half :-) funny and not. Definitely sarcastic. The fact is, if social media is looked at as marketing, advertising, customer support or even product collateral, this is how we get the message out today. The fact is that most successful companies are not worried about spending too much on advertising or collateral. Internal budget battles are fought and won, but the message has to be delivered. ROI calculations are dubious at best, in many areas including marketing and R&D. When someone asked Andy Grove at Intel what he thinks about spending more than 20% on R&D and showing that in most public companies spending was in the 12% range he answered: so what are we going to sell next year and in five years if we do not develop today? He wanted R&D to be in the 35% to 40% range if the company could stand that investment level. Just like other things, marketing and promotion is an investment, just some people do not see the long range results. As used to be said about advertising: 1/2 of all advertising is a waste, I just don't know which half :-) funny and not. Definitely sarcastic. The fact is, if social media is looked at as marketing, advertising, customer support or even product collateral, this is how we get the message out today. The fact is that most successful companies are not worried about spending too much on advertising or collateral. Internal budget battles are fought and won, but the message has to be delivered. ROI calculations are dubious at best, in many areas including marketing and R&D. When someone asked Andy Grove at Intel what he thinks about spending more than 20% on R&D and showing that in most public companies spending was in the 12% range he answered: so what are we going to sell next year and in five years if we do not develop today? He wanted R&D to be in the 35% to 40% range if the company could stand that investment level. Just like other things, marketing and promotion is an investment, just some people do not see the long range results.

]]> By: uberVU - social comments http://www.digitalmarketingzen.com/roi-social-media/comment-page-1/#comment-1405 uberVU - social comments Mon, 25 Jan 2010 16:52:11 +0000 http://www.digitalmarketingzen.com/?p=944#comment-1405 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by SEOCharlotte: New Post: The ROI of Social Media - The ROI of Social Media seems to be a hot issue on the minds of most business o... http://ow.ly/16pS0q... Social comments and analytics for this post…

This post was mentioned on Twitter by SEOCharlotte: New Post: The ROI of Social Media – The ROI of Social Media seems to be a hot issue on the minds of most business o… http://ow.ly/16pS0q...

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