Digital Marketing Zen #13 – SEO 101 with Robert Enriquez

In this episode of Digital Marketing Zen, I interview Robert Enriquez, Founder of Search Exchange (an internet marketing conference here in Charlotte). Robert is a master link builder and online reputation management expert and knows his SEO. You can Follow him @NC_SEO & @SearchExchange

We talk about where to get started if you are new to SEO (Search Engine Optimization), What tools to use for keyword research, advanced keyword research techniques using Google Adwords, and we take a look at the implications of real time search for SEO. Runtime 16min.

 

 Digital Marketing Zen #13 - SEO 101 with Robert Enriquez: Play Now | Play in Popup | Download (217)

Shownotes

3:20 First thing to do when starting SEO. Keyword Research!

3:48 Tools for Keyword research. Wordtracker.  Google Adwords Keyword tool.

4:20 Advanced Keyword research by running a google adwords campiagn to get accurate impressions.

5:15 Sign up for Google Webmaster Tools and Google Analytics and you receive a 100 dollar Google Adwords gift certificate.(So many Googles in that sentence!)

7:15 What is the biggest mistakes that most people make with SEO?

9:10 Implications of real time search on search engine optimization.

11:00 Link building tips from Robert : Merchant Circle, PRlog.org, Ezine Articles.

15:20 Search Exchange 3 day conference with Chris Brogan and Lee Oden Keynoting. May 17th 2010.

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