Social Media ROI, Necessary … Not Evil

Eric Boggs and Adam Covati of ArgyleSocial.com discuss methods of measuring the impact and ROI of Social media.

Argyle Social is building a social media Analytics platform that is geared at helping people measure the ROI of Social Media Marketing.

Measuring Social Media ROI seems to be at the forefront of everyone’s minds these days. It is not an easy concept to grasp and the metrics are still in their infancy.

Eric and Adam give an interesting perspective on the topic.

Social Media ROI, Necessary… Not Evil from Socialize Your Cause on Vimeo.

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Other Social Media ROI Resources

For other Social Media ROI takes I would suggest checking out CSPenns take on Social Media ROI and Olivier Blanchard’s (@thebrandbuilder) blog . These guys are on the cutting edge of Social Media Analytics and I am following their input very closely.

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ConnorBringas

I was discussing this with a colleague of mine just the other day. Its hard to measure the ROI related to social media. Everyone knows its necessary for their business and marketing efforts but how necessary is the question. How much revenue does it really bring a company?
Phil

ROI from social networks can no be measured properly....you can see only visible stats noted by your software and the traffic which comes from direct calls by phone and sales on your website through social media profile or branding still not counted in stats
Eric Boggs

Thanks for posting, David!

Argyle is ~2 weeks from beta launch - let's plan to talk in a month or so. Would love to discuss ways that Argyle and Socialize Your Cause might be able to work together.